United Defence’s ProShop (website url address: appreciates your business and trust. UNITED DEFENCE BV is based in Belgium, providing the finest and best gear and equipment to the service of Military and Law Enforcement professionals. Please read this policy carefully:



UNITED DEFENCE respects your privacy and is committed to protecting your personal data.

We take reasonable precautions to protect your information. Please keep in mind that the Internet is not a 100% secure medium for communication, and we cannot guarantee that the information collected about you when using the online services will always remain private. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us.

We ask that you read this Privacy Policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and details on how to contact us in the event you have a complaint.

We may change this Privacy Policy from time-to-time. We will tell you below this page when this policy was last updated, so you may take the time to read it if it has changed since your last visit.



This Policy is for and on behalf of UNITED DEFENCE.

United Defence’s DPO is the controller responsible for the “Site”), as well as related web sites and for collecting or processing your personal data as detailed in this policy (collectively, together with the Site, our “online services”).

If you have any questions about this privacy, including any requests to exercise your legal rights, please contact us using the details set out below.


If you have any questions about our Privacy Policy, please contact us at: United Defence, Brusselbaan 228 – 1790 Affligem, BELGIUM, e-mail:


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (“anonymous data”).

  • Connection Data
    • your IP addresses
    • information about your devices such as information contained in HTTP headers or other internet transfer protocol signals, browser or device type and version, operating system, user-agent strings and information about or from the presence or use of “apps” on your mobile devices, screen resolution, and your preferred language.
  • Behavioural Data
    • Behavioural data about your usage of the channels, such as webpages clicked, and content areas visited, login creation, submission of registration and forms, date and time of activities.
    • The web search you used to locate and navigate to the channels and the search terms entered on our own site search.

2. Purposes of the processing

For our website registration only.

3.     Types of personal data

  • business card information
  • information on your company
  • connection data

Tailor marketing to your needs (notify you about product and service developments)

  • business card information
  • information on your company
  • connection data
  • behavioural data

Website analytics

  • technical data (screen size, etc.)
  • connection data
  • behavioural data
  • domain name technical data

Respond to your requests

  • business card information
  • information on your company
  • connection data
  • behavioural data

Participations in interactive discussions, social networks, communication with other users)

  • business card information
  • information on your company
  • connection data

Personalise content, improve your experience and facilitate the use of our websites

  • business card information
  • information on your company
  • connection data
  • behavioural data

Communicate with you about a conference or event (content of event, logistics, updates, customer facilitation relating to event registration, payment details)

  • business card information
  • information on your company
  • connection data

What is the legal basis for processing your personal data?

We will normally process personal data from you only where:

  • we have obtained your consent to the processing of your personal data; or
  • the processing is in our legitimate interests (and not outweighed by your data protection interests or fundamental rights and freedoms).

How long is personal data kept?

We will retain your personal data:

  • for as long as you keep your profile on  or
  • until you request us to remove your personal data from our database or
  • as long as necessary to perform our contractual engagements with you

Personal data collected for conference advertisement or for conference registration is retained for the duration of the relevant event or longer if the event repeats (e.g., annually).

In addition, we may retain personal data from closed accounts to comply with national laws, prevent fraud, collect any amounts owed, resolve disputes, assist with governmental investigation or take any actions permitted or required by applicable national laws.

Who might United Defence share your personal data with?

  • We take measures to restrict access to staff who have a legitimate business need to see your data.
  • United Defence may also provide your personal data to public bodies such as regulatory, government agency, court or other third parties such as but not limited to, the Police Authorities, the Financial Supervisory Authorities and the Tax Agencies, where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your interests or those of any other person.
  • We also disclose your personal data to our third-party vendors, service providers and partners who provide data processing services to us. This may be in connection with the services they provide to us, including to support us in areas such as IT platform management or support services, infrastructure and application services, marketing, data analytics. These service providers may change over time, but our commitment to using trusted vendors will not. We will always work with third parties who will handle your personal data in a way that aligns with this Notice and the GDPR. We have further inserted adequate contractual clauses with these third parties to ensure that your personal data remains protected. Further information can be provided upon request.
  • We also disclose your personal data with our auditors, advisors, legal representatives and similar agents in connection with the advisory services they provide to us for legitimate business purposes and under contractual prohibition of using the personal data for any other purpose.

International data transfers

United Defence and third-party contractors and consultants operate internationally. This means that we may process personal data outside the European Economic area (EEA). However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this notice. These include implementing data protection clauses and EU Standard Contractual Clauses with our third-party vendors, contractors and consultants as well as with our group entities.

What are your rights with respect to your personal data?

The right to be informed

United Defence is publishing this Privacy notice to keep you informed as to what we do with your personal data. We strive to be transparent about how we use your personal data.

The right to access

You have the right to access your personal data. All personal data collected for marketing subscription purposes or your registration on our site can be accessed through your online account. For other types of information, please contact us if you wish to access the personal data United Defence holds about you.

The right to rectification

If any other data United Defence holds about you is inaccurate, not complete or up to date, you have the right to ask us to rectify or update it. If such personal data has been disclosed to a third party in accordance with this Privacy notice, then we shall also ask them to rectify or update your personal data. Please contact us if you need us to rectify or update your information.

 The right to erasure

This is sometimes called ‘the right to be forgotten’. If you want to request United Defence to erase all your personal data and we do not have a legal ground to continue to process and hold it, please contact our CEO office at

The right to restrict processing

In certain circumstances, you have the right to ask United Defence to restrict how we process your personal data. This means we are permitted to store the data but not further process it. If you want us to restrict processing of your personal data, please contact our CEO Office at

The right to data portability

In certain circumstances, United Defence allows you to obtain the personal data we hold about you in a structured, commonly used and machine-readable format and to transmit those personal data to another controller without any hindrance. Please contact us if you want information on how to transfer your personal data elsewhere. This right only applies to personal data that you have provided to us as the data controller. The personal data must be processed by us on the basis of your consent or for the performance of a contract and processing of your personal data must be carried out by automated means.

The right to object

In certain circumstances, you have the right to object to processing your personal data. If you wish to object, please contact our Office at

The right to withdraw consent

If you have given us your consent to process your personal data but would change your mind later, you have the right to withdraw your consent at any time, and United Defence will then stop processing your personal data. If you have any further question, please contact our Office at

The right to opt-out of marketing communications

You have the right to opt-out of marketing communications we send you at any time.  please contact our Office at

The right to complain to a supervisory authority

You have the right to complain to your local data protection authority about our collection and use of your personal data if you feel that United Defence has not sufficiently addressed any concern of complaint. For more information, please contact your local data protection authority. You can find contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada).

What about data security and quality?

We protect your personal data and maintain its quality. We implement appropriate measures and processes that are designed to provide a level of security appropriate to the risk of processing your personal data to help us to keep your personal data secure and to maintain its quality.

In order to keep your personal data secure, we have implemented a number of security measures, including:

  • Secure operating environments – We store your data in secure operating environments and only accessible to United Defence employees, agents and contractors on a need-to-know basis. United Defence also follows generally accepted industry standards in this respect.
  • Encryption – We use industry-standard encryption to provide protection for information that is transmitted to us via the Websites.

Links to non-United Defence sites

The  website probably contains links to other websites. United Defence is not responsible for the privacy practices or the content of those other websites.

What if you choose not to give us personal data?

If you do not want to give us your personal data and the personal data is necessary in order to:

  • E-commerce services
  • Enter into a contract
  • provide you with further information on our services

then we will not be able to enter into that contract or provide the requested services or information or consider you for a job.

Updates to this privacy and cookie notice

We may update this privacy and cookie notice from time to time in response to a changing legal, technical or business environment. When we update our privacy notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this privacy and cookie notice was last updated by checking the last updated date displayed at the top of this page.



What are cookies and how do we use them?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Why do we use cookies?

We use cookies to guarantee the proper functioning of our websites, to make our sites easier to use and to provide you with a more personalised experience based on your interests and needs. We also use cookies to collect anonymous statistics that enable us to understand how and how frequent you use our websites and to help us provide better customer service.Categories of cookies used 

Strictly necessary

These cookies are essential for the website to function and cannot be switched off in our systems, for example cookies that allow a user to access secure areas of the site. Because these cookies are strictly necessary, a user cannot refuse them without impacting how our site function.

Functional and Performance

These cookies are used to enhance your experience on our site. They enable the site to remember your settings. You can activate or deactivate these cookies at any time.


These cookies collect information about how you use a website, like which pages you visited, and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymised. Their sole purpose is to improve website functions. This can include cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited. You can freely update decide to activate or deactivate these cookies.

End of Policy statement

Last Updated: 20th of January 2024